Welcome. Take your time.
Veronica Rios
Head of Product Design · hands-on, from framing to code in production
Design starts before the screens.
Through context, conditions, people.
Context before solution. The why before the what. A team that understands where it is going makes better decisions than one that executes instructions. That's where the work begins.
It often starts with a detail nobody had time to check. An unnamed stress in a meeting. A choice made by default rather than by conviction. Design work starts there, before the screens.
What follows is a logic of systems. Methods that outlive the people who created them. A design system that gives teams autonomy. Shared frameworks so that design carries beyond a single person. Less dependency, more decisions made in the right place.
The making is visible, discomfort included. A site built with Claude Code, methods tested before they're taught, learnings published before they're polished. Curiosity embodied, not curiosity declared.
No promised cadence. Quality that takes the time it takes.
Read. Come back.
Site map
What you will find here
-
Methods
3 online
Reusable frameworks, tested before they are taught
Playground-driven design, team career paths, equipping a squad to work with AI. Every method ships with its success conditions, its contraindications and a self-assessment grid.
-
Case studies
4 online
Decisions demonstrated, not projects narrated
One capability per study, the key decision as the climax, wireframe proofs, the handover as the closing note. And the full story, folded, for whoever wants to go deep.
-
AI Lab
2 online
AI in practice, numbers and failures included
Directing AI without coding in its place, turning a workshop into a team method: thinking in public, honest about what is proven and what remains to be proven.
-
My Management README
How I manage, in plain writing
Expectations, 1:1 rituals, how to talk to me, blind spots owned: the document I hand to the people who work with me, before the collaboration starts.
-
Credo
What doesn't move
Design leadership isn't an executive role, it's infrastructure work. Creating the conditions for others to think, decide, learn.
-
About
Who I am, what shaped me
Colombian, trained in Colombia then in France. Eight years of design consulting (Airbus, Honda, Pierre Fabre, Careline), then five years at PrestaShop, from freelance mission to Head of Product Design.
In their words
What the people who worked with me say
-
Head of Product Design ou pas, elle n'a pas hésité une seconde à remettre les mains dans l'opérationnel. Elle est même allée jusqu'à développer tout le front du nouveau portail. Avec Verónica, il n'y a jamais de 'ça ne fait pas partie de mon rôle'. […] Si une entreprise a la chance d'avoir Verónica dans ses équipes, elle a tiré le bon numéro.
Marine Petit · Product Manager Expert Experience, PrestaShop LinkedIn -
Elle a été l'une des personnes qui ont permis à PrestaShop de prendre le virage de l'IA. Grâce au trio Design, Product et Développement qu'elle animait, nous avons conçu en seulement 2 mois un nouvel outil, entièrement développé en vibe coding. […] Elle allie une vraie vision du design à une forte capacité d'exécution, et contribue naturellement à élever le niveau des équipes qui travaillent avec elle.
Paule Morizot · Head of Product, PrestaShop LinkedIn -
She was approachable, honest, and practical throughout the conversation. Her answers were thoughtful and clearly grounded in deep professional experience. […] She also came across as the kind of highly skilled and reliable professional any team would be lucky to have.
Maxence Le Corre · Product Design Lead, Creative Magma · mentoré via ADPList ADPList -
Veronica est une manageuse talentueuse qui a à cœur de faire évoluer ses équipes. […] Tout du long, je me suis sentie écoutée, soutenue et surtout reconnue pour mon travail.
Elodie Prokhoroff · Product Designer, alternante dans son équipe LinkedIn -
Veronica a su au long de ses 2 années me challenger et me faire progresser sur différentes compétences aujourd'hui clés. […] Tu es et resteras une manager de talent avec une grande intelligence humaine !
Guillaume Caillet · Senior Product Designer, PrestaShop LinkedIn -
Durante todo el proceso fue siempre muy honesta, transparente y concreta al guiarme y ayudarme a clarificar mi posicionamiento profesional. […] Su apoyo me ayudó a entender mejor cómo valorizar mi perfil y comunicar mi experiencia de una manera más efectiva.
Alice Lo Nardo · Product Designer, Publicis Sapient · mentorée via ADPList ADPList -
Veronica joined a project at a very challenging situation […]. She was not only up to the challenge but exceeded all expectations. […] She is a valuable asset in any project that involves UI/UX (and all projects should).
Jesús Montiel Maillo · Product Lead, client LinkedIn -
I especially appreciated your perspective on the evolving role of product designers and how AI can be used as a lever. It gave me a lot of clarity on where to focus next.
Samuel Helain · Product Designer, Alltricks · mentoré via ADPList ADPList
Verbatim quotes, in their original language. Everything is on LinkedIn and ADPList.