Case Studies
Work in context, told from the angle of the non-obvious decision rather than the changelog.
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PrestaShop
In production
Expert portal rebuild: preparing a strategic decision through proof
From a directory repair request to a Build vs Buy vs Optimize decision, settled in front of two prototypes side by side
Read the case study September 2026
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PrestaShop
In production
Expert Portal: replacing a tool with a squad of three
When product frames the problem, backend lays the rails, and design becomes versioned code
Read the case study September 2026
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PrestaShop
Proof of concept
Perfect Match, de-risking a matching promise built on imperfect data
The merchant-agency matching of the PrestaShop Expert portal, framed by a data audit and proven in code in the browser
Read the case study September 2026
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PrestaShop
Proof of concept
Recommending without selling, the trust versus revenue trade-off held by design in the back office AI assistant
Module suggestions from the PrestaShop Addons marketplace, framed by a documented pivot and delivered as playable code rather than mockups
Read the case study August 2026
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PrestaShop
Proof of concept
Selling through AI, redirecting a product strategy on proof rather than conviction
The request targeted an end-to-end conversational purchase journey; the discovery moved the investment to catalog data quality
Read the case study August 2026